Cross-Channel Marketing & Social Media - Maintaining the Conversation

There is a lot of debate over the effectiveness of electronic and social media for generating leads, raising funds, and other marketing outcomes. There have been successes, but many report lack luster results. But Gabriel Group believes these channels deserve a place in clients' media mix and here's why:

Email and social media offer great and inexpensive ways to maintain the conversation with current donors and prospects. These media channels offer great ways to spread good news, to alert customers of new solutions and donors to special needs, to give them a heads-up that a mailing is on the way, and helps them feel like insiders.

The results are often hard to quantify, but over time, the increased intimacy brought about by well-conceived email and social media campaigns produce results.

Interested in exploring creative ways to bring the newest media choices into your fundraising mix? For corporate inquiries, contact Mike Weinberg, Gabriel Group's Senior Vice President, at 314-743-5717 or at mikew@gabrielgr.com. For nonprofit inquiries, contact Elsie Listrom, Gabriel Group's Vice President of Nonprofit Services at 314-743-5710 or at elsiel@gabrielgr.com.