Casino/Entertainment Conglomerate
When the Stakes (and Stamps) Were High, Casino Turned to Gabriel Group
CLIENT
Established firm in the entertainment industry whose portfolio has expanded to encompass 18 casinos in six states, the Bahamas and U.K.
PROBLEM, CHALLENGE, OPPORTUNITY
In response to increasingly intricate demands of personalization in its direct marketing program, the firm - along with its agent, the Media and Marketing Group - sought a new communications partner who could successfully manage and produce the massive campaign.
In May 2007, Gabriel Group was entrusted to execute this complex program because of their ability to seamlessly integrate data selection, production, and mailing - all under one roof. With an estimated 99.99% accuracy, Gabriel developed a turnkey process to meet the client's do-or-die six-business-day turnaround time. The highly successful program continues to produce a monthly average of one-half million pieces, featuring 42 distinct letter versions and incorporating up to 200 variables per lot.
Additionally, Gabriel's combining and qualifying multiple mail files through a customized postal solution has saved $17,000 a month in postage costs.
RESULT
Gabriel Group saved the client $200,000+ in the first year of operations - on postage alone! The firm has recommended Gabriel to other high profile firms with similar marketing needs and Media and Marketing Group has entrusted additional clients to Gabriel Group.
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Gabriel Group3190 Rider Trail South Earth City, MO 63045-1518 Phone: 314-743-5700 Fax: 314-743-5800 ©Copyright 2009 |