Using cross channel marketing to bring players to the floor

Casino marketing executives are challenged to find a way to communicate with their players when they are not on the casino floor. Integration of the different channels is important, but how and where do they go to get it done? Gabriel Group works with casino marketing executives, who are frustrated, worried and struggle with issues like:

• Declining profitability
• Emerging channels of communication and how to effectively integrate them with their other campaigns
• Slow turnaround
• Limited resources
• Wasteful spending of precious dollars on non-ROI producing communications with their players

Today's economic times highlight the importance of excellent Cross Channel Marketing as casinos look to slash expenses while protecting their market share and growing the bottom-line. As an industry leader in this fast-growing arena, Gabriel Group manages, produces and executes highly targeted printed and electronic 1:1 communications for thriving casinos.

Casino marketing executives turn to Gabriel Group when they are:

• Concerned with the rising cost of attracting players to the floor
• Challenged to meet tighter deadlines with slashed budgets
• Unable to customize materials using multiple channels
• Short-staffed and their team is burdened managing multiple vendors, print, fulfillment and other non-core activities
• Ready to have a trusted resource to help them with all of their cross-channel marketing needs

See our Gaming and Hospitality Case Studies.

For further information or to schedule a consultation, please contact Laura Kucharczyk online or by phone at 314-743-5715.