Customer Renewal Program for Business Service Provider
99.99% really isn't good enough
CLIENT
A global leader in business to business communication products along with its innovative advertising agency.
PROBLEM, CHALLENGE, OPPORTUNITY
This Global 500 company entrusted its customer renewal program to our agency partner and Gabriel Group. Built upon a model of likely defectors, this complex direct mail initiative comprises 3.5 million pieces annually in 100+ monthly lots with a multitude of variable data pull-ins. Central to the challenge would be achieving the required 100% accuracy in light of needed corrections to thousands of the client's "unclean" records - all within an extraordinarily tight time frame. Gabriel Group developed a customized sequence of automated utilities followed by a fine-tooth comb manual cleanup protocol. The regimen undergoes constant QC and refinement as programmers and trained associates respond to ongoing client requests for modification.
RESULT
Gabriel Group has managed this complex renewal program for more than five years with demonstrated accuracy of nearly 100%.
Gabriel Group3190 Rider Trail South
Earth City, MO 63045-1518
Phone: 314-743-5700
Fax: 314-743-5800
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