Our Technology

Fractional Ownership vs. Building Custom Application

Popularized by the business jet industry, fractional ownership is a concept that allows one to enjoy most of the benefits of ownership without the excessive costs and hassles associated with owning one's own jet.

With Gabriel Group's G3, we took this concept and applied it to the marketing and fulfillment industry so you can now own a total marketing resource management solution - including Pageflex capabilities - for a fraction of purchasing and maintaining the same products on-site. Our unique fractional ownership model lets you benefit from all of the advantages of having this technology without the costs and time associated with buying, operating, and maintaining all of this technology.

Advantages and Disadvantages to Fractional Ownership

AdvantagesDisadvantages
  • Cost
  • Internal resources can focus on their unique business issues
  • Speed to market/up and running quickly
  • Proven (Debugged)
  • Breadth of IT product
  • Connectivity to other complimentary products (customization)
  • Large use base allow continuous evolution
  • Ongoing maintenance
  • Supports good business case to CFO
  • Timeliness of changes/updates
  • Control
  • Flexibility/not always exactly as you want it

Custom Application

Despite the fact that you will have more control in the design process, creating a custom application can cost you tens of thousands of dollars in hardware and software purchases, training, labor expenses, maintenance, and product updates.

Advantages and Disadvantages to Building a Custom Application

AdvantagesDisadvantages
  • Control
  • Design what you want
  • Access to program authors
  • Upgrades and site enhancements
  • Cost
  • Internal Resources dedicated to the project
  • Bugs
  • Reliability
  • Speed to market/development time
  • Burn in time/testing
  • Upgrades/site enhancements
  • Typically becomes a legacy season