Nonprofit

• Leading Fraternal Organization
• International Charitable Organization
• Religious Support Organization
• Private Social Service Agency
• Collegiate Honor Society

Private Social Service Agency

Strategy Nets Gains in Midpoint Donors, Dollars

CLIENT
This client is comprised of eight social service agencies offering more than 100 programs to benefit some 170,000 poor and impoverished people annually.

PROBLEM, CHALLENGE, OPPORTUNITY
With dozens of "competing" Catholic social service agencies and Archdiocesan-related fundraising campaigns conducted throughout the year, the challenge for the client was to develop an aggressive strategy to increase support from its own donors without negatively impacting fundraising efforts of affiliate agencies.

Gabriel Group assisted by developing a new program that:

• Uses database analytics as a springboard for overall strategy,
• Rigorously promotes the Good Samaritan Guild (recognizing those who give $500 to $50,000 annually),
• Has transitioned from "Christmas only" appeals to a broad-based, fiscal year annual fund, while simultaneously stepping up planned giving marketing to a segment of stringently qualified prospects.

RESULT
Five years later, the Good Samaritan Guild has grown from 400 members to 1,115 donors annually. The Good Samaritan Guild revenue has grown from $245,000 to $1.5 million annually. Bequests and annuities have risen from $800,000 per year to $1.2 million. And nearly all growth has come from within the organization's existing donor base. Affiliate agencies have not been negatively impacted; in fact, a number of agencies have netted new planned giving prospects.