Win-Back Campaign for Business Service Provider
Dream Design ... Production Nightmare?
CLIENT
This company remains one of the hottest agencies in the country. The working relationship among the agency, its premier technology provider client, and Gabriel Group dates back some two decades. Through their leadership commitment, the agency and Gabriel Group are proud to have served this technology firm in its ascent to becoming today's global powerhouse.
PROBLEM, CHALLENGE, OPPORTUNITY
The agency's client, the premier $100+ billion provider in their industry, depends on the agency to develop and manage its B2B customer win-back campaigns. At the center of these highly successful programs is a trigger marketing direct mail initiative comprising over six million packages annually in a plethora of shapes and sizes, in 40+ monthly lots, with a multitude of variable data selections.
The agency turns to Gabriel Group to ensure that the client's penchant for continual design changes neither jeopardizes production quality nor breaches required postal standards for on-time delivery.
Gabriel Group manages this program with:
- automated and secure workflows that facilitate accuracy, lower costs and provide quick turns from a complex matrix of creatives, lots and offers,
- extreme list scrubs for hygiene, lotting and tracking,
- extensive work with the agency, production and USPS to assure that the constant flow of new creative packages are delivered on time, right and in excellent condition, consistent with the client's brand for excellence.
RESULT
Gabriel Group has managed this complex customer win-back program for more than five years with demonstrated accuracy of near 100%.
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Gabriel Group3190 Rider Trail South Earth City, MO 63045-1518 Phone: 314-743-5700 Fax: 314-743-5800 ©Copyright 2009 |